A new McKinsey study of 20’000 consumers showed: The customer purchase decision process is not a funnel approach. It is…
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Ctrl + Alt + Del: «I intended for it to be an easter-egg»
The classic «Inside-Out» case. I just read Harry Brignull’s latest Post on the story behind the puzzling Ctrl + Alt…
If you need to cut spending, do it right
Migros, a major Swiss retailer, aired an ad campaign a few months back. It featured a Migros employee breaking a plate and handing half of it to a customer who had just bought a (whole) plate. Illustrating the extra value they are giving to their customers: «Always a bit more».
Currently it seems like many Swiss companies follow a slightly different slogan: «Everywhere a bit less». Spending that is. And I’m worried that they are doing it like the employee in the ad: By reducing costs undifferentiated across the entire organization and damaging their offering.
I truly believe that this downturn offers enormous opportunities to smart companies. Now is the time to save money while delighting customers by offering more value at lower costs.
We rule. At last.
Finally, we are launching our new website and two microsites and a blog. Phew. And they are really cool. I’m very…