Magazine publishers should acknowledge that every attempt to get into their customers‘ lives will fail unless it is based on…
Schlagwort: strategy
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Even B2B companies must focus on consumers, eventually
Why the world’s number four music record company got it wrong, was taken over by its lender and finally sold…
Creating Personas for Macmillan Higher Education’s Strategy Development in New York
Stimmt’s strategy team just completed a strategy project for Macmillan Higher Education (MHE) in New York. We captured actionable behavioral…
Macmillan Education: Personas as powerful basis for digital future in Oxford
Stimmt’s strategy team just completed a persona study for Macmillan Education in Oxford. Based on interviews with teachers, students and experts,…
