Macmillan Education: Personas as powerful basis for digital future in Oxford

Stimmt’s strategy team just completed a persona study for Macmillan Education in Oxford. Based on interviews with teachers, students and experts, we created a powerful basis for a digital future. The personas enable the Macmillan English Language Teaching division to develop even better products and services for English learners and teachers. 

Macmillan Education is a publishing company based in Oxford. They publish books for students and teachers, readers, dictionaries and offer diverse online resources for English Language Teaching around the globe. Macmillan Education is a division of Macmillan Publishers Ltd, a global publishing group founded in the United Kingdom in 1843. Macmillan is itself owned by German-based, family run company Verlagsgruppe Georg von Holtzbrinck GmbH.

Project details
Location: Oxford (and phone calls around the world)
Duration: July 2012 – September 2012