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If you need to cut spending, do it right

Migros, a major Swiss retailer, aired an ad cam­pai­gn a few mon­ths back. It fea­tured a Migros employee brea­king a pla­te and han­ding half of it to a custo­mer who had just bought a (who­le) pla­te. Illus­tra­ting the extra value they are giving to their custo­mers: «Always a bit more».
Cur­r­ent­ly it seems like many Swiss com­pa­nies fol­low a slight­ly dif­fe­rent slo­gan: «Ever­y­whe­re a bit less». Spen­ding that is. And I’m wor­ried that they are doing it like the employee in the ad: By redu­cing costs undif­fe­ren­tia­ted across the ent­i­re orga­ni­za­ti­on and dama­ging their offe­ring.
I tru­ly belie­ve that this down­turn offers enor­mous oppor­tu­nities to smart com­pa­nies. Now is the time to save money while deligh­t­ing custo­mers by offe­ring more value at lower costs.